The Largest Boycott in History, if a boycott is needed, needs celebrity allies.

The Plan for The Most Profitable Show in the History of Television

The High-Concept Sentence:

Celebrities Versus Millionaires™ is a reality-show television series in which the contestants pay all Production Costs, in advance, in order to present customized products and product lines.

For example, an apparel line.

The nation votes live by phone and Internet to decide the Winner. The Viewers decide.

THEN: there is a live Business-Auction for the right to sell the products nationally and worldwide.

The Production Company and the Television Network owns a majority of the equity in each of these lines of products.

Because Celebrities Versus Millionaires™ stands to be in-profit before it is aired, every additional incoming dollar is profit.

That is: Incoming dollars from 1. Money bid by retail chains and from
2. Appearance money from the corporate bidders and
3. Commercial advertising could be $100 million a year plus.

THEREFORE: At 20 times earnings, Celebrities Versus Millionaires™ is intrinsically a business worth 10-figures from the inception. Celebrities Versus Millionaires™ can become the first television show with a billion dollar valuation.

Celebrities Versus Millionaires™ is a new, 10-figure industry unto itself.

Celebrities should own this show along with the acquiring television network or production company. Buy part of Celebrities Versus Millionaires!™ now.

Mark Burnett should own this show, which takes his great, reality-show contribution to television to a great, new level. Sean Combs should own part of the show.

Celebrities Versus Millionaires™ would best be a Mark Burnett-Sean Combs co-production.

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Million Dollar Make-the-Connection Award

One or all three of the Participants-Pay-Production Costs Reality TV Shows herewith offer a One Million Dollar Award - to be publicly paid on national television.  This is a Deal Point award, that is, if there is a television network purchase of the show.

The award goes to the person who causes Mark Burnett or Sean Combs to say in a notarized, formal, not-email, paper legal document to Terrence McCloy, "[Name of Person] was essential to getting me informed about this show/these shows and thereby to getting the show aired."

The award is for $1,000,000 or 10%, whichever is less.  In cases of dispute, all applicants agree thereby, by having applied, to Binding Arbitration by a Los Angeles Superior Court rent-a-judge arbitration.

This award is not open to talent agents, whose fees are a different thing and to be paid as usual.

Sean Combs should see the Knicks page as well, in this site:
Sean Combs Should Own the Knicks at Gathering-of-Eagles.net/bball


The New, Advanced Business-Model for a Television Show

1. Herein is the Best Business-Model ever for a television show:

The title and theme of the show is:

Celebrities Versus Millionaires™

2. The competition can be in such as APPAREL, proposed new VIDEO GAMES, and even in such as Custom Cars – both high-end glitz and others.

NOTE: This part of the television show is NOT the reason at all why the claim is made herein, “Can become the Most Profitable Show in the History of Television.”

The part of the Celebrities Versus Millionaires™ Show that takes it to the level of “most profitable ever” is seen at Profit Profit Profit, below.

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3. WHEN THE COMPETITION between the Celebrities Versus Millionaires™ is for the design of, for example, APPAREL LINES:

Each of a one or two Celebrities and Millionaire Entrepreneurs separately hires an Apparel Designer who has a studio to come up with a product line, say, Spring Wear for Young Women, whatever that week’s competition is.

Each competing Celebrity and Millionaire works with a Clothing Designer for a line of apparel. Models must be prepped and so on.

4. Each Celebrity and Millionaire is seen working with the DESIGNER in the Designer’s Studio over a period of a month or more. This is recorded for show time.

Each Celebrity and Millionaire does not know what designs within the chosen category the others will put forth for Viewer Voting.

“My line-of-products has to be good. I’m really nervous.”

5. The Designed-Product Lines of the Week or Month are presented LIVE on the Celebrities Versus Millionaires™ Show.

There can be a live, loud, enthusiastic Studio Audience.

6. The show competitions can be over the Celebrities Versus Millionaires™ competing creations of:

1. Custom Cars. Both high-end, and, fun cars for twenty-somethings.
2. Custom motorcycles
3. Off-road vehicles
4. Vacations
5. Fashion lines, men and women. Shows for Swimsuit lines.
6. Video games - a huge industry.
7. Hip-hop fashions
8. Plots for a movies
9. Song lyrics with music
10. Wedding dresses. Toys. Athletic shoes. Electronic gadgets.
11. New-concept chain restaurants, e.g. 109 Varieties of Pizza.
12. Frozen food lines. Pizza. Chicken. Weight loss. Etc. Etc.
13. New home design under $300,000. $1 Million, and so on.
14. Kitchens. Furniture lines.
15. Jewelry designs. New watches.
16. Many other products and product-lines, and
17. New services and potential franchises.

Many business conventions have a plethora of products by Entrepreneurs and Family-owned firms that can make Celebrities Versus Millionaires™ an enduring American institution.

Moreover, some of these can be Annuals. For example, apparel lines.

7. There is VOTING to decide the Winner.

The Viewers alone choose the Winning Product Line and its winning Celebrity or Millionaire contestant.

The nation votes by phone or Internet on which is the most successful creation of the category that is being created for the particular show segment – be it cars or whatever.

8. DEMOGRAPHICS: The advertiser demographics for viewers of Celebrities Versus Millionaires™ stand to be highly desirable to advertisers.

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The DRAMA is:

The approaching show-date deadline…. As Celebrities Versus Millionaires™ cuts back and forth between the design studio of the Celebrity and the design studio of the Millionaire Entrepreneur and his family.

The DRAMA is:

The limousines of the opposing sides pulling up on the opposing Red Carpet, and, Gold Carpet to pounding, tense music.

The DRAMA is:

Different members of the Millionaire Entrepreneur’s family make individual parts of the Stage, Show Presentation of their product or product line or service – to the nation of viewers and voters.

Including children and teen presenters:
A fourteen-year-old daughter makes a presentation to the nation: “My mom and dad’s product is the best, a real new great thing, I’ll show you….”

The DRAMA is:

Pre-recorded and Live dramatizations of how useful or fun the product or line of products or new service can be.

For example, if 1800-Flowers had not yet been invented and was a contestant here: A very busy guy is able to get flowers delivered to his fiancé at the last minute…

For example, a new line of truffle-chocolates goes over great at a catered dinner party…

The DRAMA is:

Which Celebrity’s or Entrepreneur’s line of products will win, get the most votes on the spot by millions of voters voting by phone and Internet.

The FUN is:

The excitement in the video-recorded preparations for the program. And during the live-show.

The DRAMA is:

How many millions of dollars will the Winner Celebrity or Millionaire Entrepreneur get in the auction bidding. It may be $1 Million to $100 Million.

The FUN is:

“The Million Dollar-O-Meter” – 20-feet high - which grows in $100,000 increments as the auction-bids proceed.

Compared to such shows at “Survivor” and “The Apprentice” – both excellent shows - Celebrities Versus Millionaires™ is equal or greater in drama, fun and excitement….

While standing to be much, much more profitable – because every dollar from commercials goes right to the bottom line.

And because Celebrities Versus Millionaires™ has the other large sources of profits – chain store bids to exclusive rights to sell. And the program-ownership of part of the product, product lines or services.

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Profit, profit, profit

Why Celebrities Versus Millionaires™ can be The Most Profitable Show
in Television History

The television network and the production company of Celebrities Versus Millionaires™ own a majority of the rights to the winning product lines.

The television networks and the production company may own 25% to as much as 75% of the Design Patent and Corporate-ownership for each creation. Including the creations of all the runners-up.

Some of these latter may be excellent products – that will have enjoyed national television publicity.

The winning Celebrities and Millionaires™, and, the custom-shop-creators can own some of the rights.

Celebrities Versus Millionaires™ may make large income on these sales.

Custom car and clothing lines and video games can be become permanent businesses – some grossing hundreds of millions of dollars a year.

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These custom items will be for sale through the retail stores of the Auction Winner retail-store-chains:

Here Is Where the Hundreds of Millions of Dollars and Permanent Nine-Figure Per Annum Businesses Can Come In:

Immediately after the nation-wide vote for the winner:

The potentially huge, immediate profit begins forthwith:

Auction

There is a Live Business-Auction in which the Minimum Bid – by Retail Chains – may be $10 Million Dollars or $25 Million Dollars or $100 Million Dollars. Depending on the product.

These bids would include such as Merchandise-Licensing 7% of Sales.
In this sense, they could be called “potential Billion Dollar a Year Deals”.

A Fashion Line can be auctioned-off live to Chain Stores – to be for sale “next month.”

Target Stores for example might bid $10,000,000 or $100,000,000 Dollars.

Additional Substantial Income:

All of the Bidders in the AUCTION pay for the privilege to bid – because this is free advertising to be on television.

The Losers in the auction get to say, “We chose not to go the limit on _________’s fine line of products - but we have many beautiful fashion lines at low prices daily at our stores, [say for example] Target.com.”

Therefore, it may be accurate to say that:

Celebrities Versus Millionaires™ can be the most profitable show in television history by far, with no competitors to date.

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The television Money Machine of all time:

Celebrities Versus Millionaires™ gets money from:

1. The Millionaire participants for being able to participate,

2. Money bid in auctions by retail chains,

3. From equity ownership in the product lines,

4. From the advertisers with commercials, and

5. From the auction bidders for being able to appear on this one-hour show, as the bidders are de facto advertisers of their “our many fine products.”

Drama, excitement

1. People, sometimes families, competing – putting their life’s work on the line - to become Multi-Millionaires stands to be much more exciting than the reality-television shows that are now on television, and,

2. Auctions for the magnitude of the multi-millions are very dramatic.

Americans are a people who love to think up product and service ideas that might make them rich.

To watch such outcomes is dramatic.

There can be various custom-car-design contests:

A. Most Rad Glamorous, Glitzy, Bling-Bling car.

B. Most Sexy, Vroom Vroom car.

C. The Wedding Day Limo Line

D. The SUPREME SUV.

E. Stars-Versus-Athletes in “Sudden Iron” (a 1960s term for hot cars).

For a Sean “P. Diddy” Combs car just for an unauthorized example herewith:

There could be (if Sean Combs wants) The “Sean John Benz” – to sell for $250,000. Say from such as custom car maker 310motoring.com.

Ref. DubMagazine.com

Only 4,000 “Sean John Benz” sales would bring in $1,000,000,000.
Mr. Combs may end up owning the Knicks, another burden to a great entrepreneur and American.

For autos and motorcycles, there can be categories such as:

Best Interior.
Best Paint-Job.
Best-Under-Carriage (For example, Glittering Gold and lighted-underneath so that the car at night looks like a space ship).
Best Entertainment System.
Best Wheels.
Best Exterior Lighting.
Best Romantic Interior.
And so on.

The Permanent Clothing Lines can be such as:

The Sean John Celebrities Versus Millionaires™ Line.

The (for example here) Brad Pitt Men’s and Jennifer Anniston Women’s Wear Line.

And so on.

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Two Dramatic Signatures of Celebrities Versus Millionaires™ can be:

Beautiful, glamorous women on stage – to make the announcements and to bring products and participants on stage.

Their name: The Celebrity & Millionaire Glamour Girls™.

The Glamour Girls™ can wear long, Named-designer dresses (ref. Vanna White), and high-end jewelry. Lots of glitter.

The Show-Signature here can be glamour and elegance, elegant posture and reserve. Grace Kelly rather than Pamela Anderson. Regally beautiful rather than sexpot giggling.

These super-glamorous Glamour Girls™ would be ages 20 to 30+.

A Second Show-Signature:

The Red Carpet Entrance – for the Celebrities.

And at the opposite side of the stage, The Gold Carpet Entrance (meaning: shimmering, glittering gold, not mere yellow) – for the Millionaires (sometimes with their families).

The limousines deposit the contestants on carpet at two entrances, named The Red Carpet Entrance for the Celebrity contestants, and at The Gold Carpet Entrance for the Millionaire contestants.

The Glamour Girl announcer can refer to:

“Waiting on The Red Carpet!, and about to join us!, with his new line of [Name of Category products]!, is [say for example] ….Sean Combs!”

Production Costs: Paid in advance

The Production Costs can be borne entirely, and more, by the Celebrities and Millionaires™. Especially by the non-celebrity millionaire entrepreneurs.

That is: this is the Business-Model-of-Business Models for television:
The participants pay the production costs.

(Just as in the magazine Architectural Digest: 1. The interior designers pay for the photography and 2. the home owners pay for the architects and construction and 3. the product lines pay for advertisements in the magazine.)

In practice, some of the Millionaires would be such as already-successful to one degree or more, such as apparel entrepreneurs and other successful entrepreneurs. Successful – yet, so far, nationally unknown or little known.

The lines of Millionaire Entrepreneurs who would want to appear on Celebrities Versus Millionaires™ would stretch around the block, so to speak.

Because Celebrities Versus Millionaires™ is an immense advertising opportunity.

It is a one-hour advertising opportunity instead of maybe a 1-minute commercial.

America’s 11-trillion dollar economy has tens of thousands of 7-and-8 figure, entrepreneur-owned and family-owned corporations that would long to enjoy this opportunity, and would pay for it.

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Summation Of Reasons
Why Celebrities Versus Millionaires™ can be -

The Best Business-Model Ever for a Television Show

1. The participants in Celebrities Versus Millionaires™ pay all the production costs and more.

Therefore: the show would be in profit before its first airing. This is unique.

Other television shows cost $1 to $2 Million dollars a week.
 
Celebrities Versus Millionaires™ brings in $1 to $2 Million dollars a week before telecast.

2. The Celebrities Versus Millionaires™ competition is to present customized lines-of-products and services to the viewing audience for national, live-voting by phone and Internet. Apparel for one example.

There is a list of items for week-by-week. Examples are given above.

3. THEN: there is an immediate live-Auction of the Winner Product Line.
Retail chains bid on the spot to be the sellers of the customized star’s or millionaire entrepreneur’s vote-winner product line.

4. The funds from the winner-bid are a second, money-up-front source of millions and even tens of millions of dollars weekly profit for the show-and-television-network.

5. The program-and-television network, Celebrities Versus Millionaires™ keeps say 50% to 75% of the equity in the product line.

--This is a massive, public, business-incubator in which the public votes.

--Some of these would be permanent nine-figure and ten-figure businesses.

6. Moreover: the retail-chain bidders pay to appear as bidders.

Because: this is de facto advertising. The ‘losers’ in the bidding can still cheerfully say, “We chose not to go the limit on [Winner’s] fine product line - but we have many fine, low-cost products at our [e.g. Lane Bryant Stores] for the viewing audience. Come visit us.” This is millions of dollars in advertising during the hour show.

In One Sentence:

Celebrities Versus Millionaires™ has five sources of up-front revenue:
1. Participants pay all production costs and more, in advance.
2. Equity ownership of the product lines.
3. Money bid by retail chains for these product lines.
4. Appearance money from all the bidders.
5. Commercial advertising.

Because Celebrities Versus Millionaires™ is in-profit before it is aired, every additional incoming dollar is profit.

That is, the incoming dollars from the above noted “3. Money bid by retail chains and 4. Appearance money from the corporate bidders and 5. Commercial advertising” would be $100 million a year plus.

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Yet an additional source of profit: in some categories, the Entrepreneur and his or her family can be sponsored.

For example, the family can wear, say, Kodak or Shell or Domino’s logos and colors. Just as NASCAR sponsors are seldom in the auto-racing business.

THEREFORE: At 20 times earnings, Celebrities Versus Millionaires™ may be intrinsically a business worth 10-figures.

The losing Contestants – which may often include their Families – are not called losers. In each show, the Master of Ceremonies notes:

“We Have No Losers Here™. To appear here is to be People Who Play the Game of Life™. If you are here, you are a Winner.”

Additionally: Every 1,000th or 10,000th Internet-Voter can receive a Free Promotional Prize from the Sponsors – to encourage huge volume.

Celebrities Versus Millionaires™ stands to become an unparalleled money machine.

Celebrities Versus Millionaires™ could become a national institution. And be able to be licensed to many nations abroad.

Celebrities Versus Millionaires™ and its offspring real life businesses could in total come to be a billion dollar enterprise and more.

Celebrities Versus Millionaires™ could itself become a corporation with a valuation of a billion dollars – and perhaps an Initial Public Offering. It can unto itself be a major subsidiary to a television network.

A corporate name can be PPPC-TV, Inc. for Participants-Pay-Production-Costs TV.

Celebrities Versus Millionaires™ can single-handedly turn around or advance substantially the fortunes of a television network.

Note: show creator Terrence McCloy does not plan to be the chief executive officer of Celebrities Versus Millionaires™ .
Instead, the chief executive officer of an acquiring television network or major production company would presumably be the chief executive officer.

Celebrities Versus Millionaires!™ is for sale at this time, to fifty-one per cent of ownership. Celebrities should own part of the show.

A note about Terrence McCloy: Nominated for an Oscar in screenwriting for writing the Paramount/Motown motion picture Lady Sings the Blues.

Celebrities Versus Millionaires™ Writer’s Guild Registration # 978430,
February 25, 2004

Terrence McCloy
Gathering-of-Eagles.net
Participants-Pay-Production Costs Reality TV
Los Angeles, CA

Contact information: Gathering-of-Eagles.net/buyteam

terrence@gathering-of-eagles.com

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